About

Photography is using light to elicit emotions. That's why, even in the age of iphones and AI filters, we still need people — human people with human feelings — who can capture beauty and produce images that create connections among us. We need photographers.

I've been a photographer for over 30 years. I've also been a writer/editor and a public relations executive for over 20, where my job was to develop messages and influence perceptions. So I understand the power of imagery.

My goal is to create stunning images that connect and inspire, and to use the power of photography to help you reach your goals.

What is branding photography?

Images contain reams of information. When we look at a photograph our brains scan for clues that tell us how that photo should make us feel. What is the subject's expression? Our brains interpret the positions of hundreds of facial muscles to build a impression of who she is. What is she wearing and where is she? How does the light fall on her face and body? What colors dominate the image and what emotions do those colors elicit? What do we take from the composition, the depth of field, the exposure? All of these elements work together to influence our perception of the subject -- they might make her look smart, fun, trustworthy, approachable, intimidating, angry, gullible, deceitful, or a million other things.

By controlling these factors, we can create imagery that reinforces your brand as a performer, entrepreneur, educator, scientist, author, politician, or whoever you are or are trying to be. Commercial photographers, ad executives, and art directors do this every day. Cinematographers do it to manipulate your reactions to their shows. They know exactly what visual notes to hit to make you feel something, or buy something. Individuals and organizations can use these same techniques.

Your photos are the first thing people see on your website, on your social media feeds, and in your advertisements. Put them to work!